Friday, February 02, 2007

Louis Vuitton Buys Aston Martin...

All the bids are in and the winning bidder has been revealed: Aston Martin is being bought by LVMH Moet Hennessy Louis Vuitton SA, the French luxury goods consortium that produces upper-crust products ranging from leather trunks and wallets to champagne and cognac...and now exotic luxury sports cars, too.

In placing the highest bid, Louis Vuitton beat out some serious contenders, including consortia led by Aston's current boss, billionaire moguls and numerous heavy-hitting investment firms.

Ford Motor Company will reportedly retain 15% interest in Aston Martin when Louis Vuitton takes over.

No comments: