Pavlov would be proud.
Instead of ringing a bell to get simple minded creatures to salivate it turns out all you have to do is wrap a McDonald's wrapper around it.
Our youth (and our future-scary) were tested to see how the react to the McDonald's label. A study was done on the youngins to see if advertising was creating zombie-like consumers who react to the brand name. Just two of the 63 children studied said they had never eaten at McDonald's, and about one-third ate there at least weekly.
Advertisers have tried to do exactly what this study is talking about — to brand younger and younger children, to instill in them an almost obsessional desire for a particular brand-name product," Dr. Victor Strasburger said.
The study included three McDonald's menu items — hamburgers, chicken nuggets and French fries — and store-bought milk or juice and carrots.
Children got two identical samples of each food on a tray, one in McDonald's wrappers or cups and the other in plain, unmarked packaging. The kids were asked if they tasted the same or if one was better.
McDonald's-labeled samples were the clear favorites. French fries were the biggest winner; almost 77 percent said the labeled fries tasted best while only 13 percent preferred the others.
Fifty-four percent preferred McDonald's-wrapped carrots versus 23 percent who liked the plain-wrapped sample.
The only results not statistically clear-cut involved the hamburgers, with 29 kids choosing McDonald's-wrapped burgers and 22 choosing the unmarked ones.
Instead of ringing a bell to get simple minded creatures to salivate it turns out all you have to do is wrap a McDonald's wrapper around it.
Our youth (and our future-scary) were tested to see how the react to the McDonald's label. A study was done on the youngins to see if advertising was creating zombie-like consumers who react to the brand name. Just two of the 63 children studied said they had never eaten at McDonald's, and about one-third ate there at least weekly.
Advertisers have tried to do exactly what this study is talking about — to brand younger and younger children, to instill in them an almost obsessional desire for a particular brand-name product," Dr. Victor Strasburger said.
The study included three McDonald's menu items — hamburgers, chicken nuggets and French fries — and store-bought milk or juice and carrots.
Children got two identical samples of each food on a tray, one in McDonald's wrappers or cups and the other in plain, unmarked packaging. The kids were asked if they tasted the same or if one was better.
McDonald's-labeled samples were the clear favorites. French fries were the biggest winner; almost 77 percent said the labeled fries tasted best while only 13 percent preferred the others.
Fifty-four percent preferred McDonald's-wrapped carrots versus 23 percent who liked the plain-wrapped sample.
The only results not statistically clear-cut involved the hamburgers, with 29 kids choosing McDonald's-wrapped burgers and 22 choosing the unmarked ones.
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